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Armenia 2026
customer profile
Average age: 30y.o.
Has experience of shopping with Rouge: 2.5 years.
Average visits: 4 times per year.
Average purchase: 90 USD.
VIP stores: average purchase 150 USD.
Average products in a basket per purchase: 2.5
Loyal customer database (cardholders) - 81,000.
About half of cardholders have virtual cards in eWallet.
Active clients 74% (at least 2 purchases in 12 months).
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production of corners - spraying
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on average more than 10k video views, more than 1k likes, and viral challenges on social media, special brand’s launch photoshoots, reviews, and giveaways.
photoshoot with Aram MP3
rouGe Is my color videos
body art photoshoot ETRO
collaboration with Influencers
collaboration video with ambassador Vache Karapetyan
photoshoot with ambassador Lusine Tovmasyan
photoshoot with beauty angels
greed potoshoot with bloggers
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