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Armenia 2026
Customer profile
Average age: 30y.o.
Has experience of shopping with Rouge: 2.5 years.
Average visits: 4 times per year.
Average purchase: 90 USD.
VIP stores: average purchase 150 USD.
Average products in a basket per purchase: 2.5
Loyal customer database (cardholders) - 81,000.
About half of cardholders have virtual cards in eWallet.
Active clients 74% (at least 2 purchases in 12 months).
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Production of corners - spraying
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Strong social media engagement with 40,000+ average video views and 1,000+ likes, complemented by influencer collaborations, brand launch photoshoots, product reviews, viral challenges, and giveaways
photoshoot with Aram MP3
Photoshoots with Influencers
rouGe - Is My Color Campaigns
Seasonal Influencer Campaigns
collaboration video with ambassador Vache Karapetyan
Photoshoot with beauty angels
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